Who is Paper Robot?
Paper Robot is Verónica S. Willsey and her copywriting partner. Verónica’s creative expertise includes print and digital work, including long-form presentations, logos, and corporate graphics. The name “Paper Robot” reflects the idea of combining both analog and digital processes, where the strengths of each medium complements the other.
Verónica S. Willsey
Owner and Creative Director
Verónica S. Willsey is a creative director and graphic designer with two decades of experience designing marketing collateral that elevates brands and effectively communicates company messaging.
At Paper Robot, Verónica is pleased to serve national clients including Amtrak and Duluth Trading Company, as well as regional firms and boutique businesses. Her ability to identify her clients’ underlying marketing needs and develop attractive and effective marketing solutions has allowed Verónica to build and retain a strong, long-term client base.
Verónica is proud to grow Paper Robot’s client roster through referrals and a thoughtful, “listen-first” approach to understanding her client’s unique needs, coupled with a dedication to building and maintaining successful, lasting relationships.
Verónica holds a BA in Studio Art from Messiah College and completed the Entrepreneurial Training Program at the UW-Madison Granger School of Business. She lives in Wisconsin with her family, and serves on the Board of Directors of Monona Grove Nursery School.
Victoria Statz
Copywriting Partner
Victoria Statz is a strategic and thoughtful copywriter with a decade of experience creating compelling, customer-centric copy for regional and national brands including Duluth Trading Company, Culver’s and Trek Bicycle.
Victoria got her start creating content for large audiences by writing columns and developing features for UW-Madison’s oldest student newspaper. From there, she entered the marketing world and soon became adept at writing everything from sell copy and product launch collateral to editorial features and brand-level campaigns.
With experience on both in-house and agency creative teams, Victoria is skilled at writing for many industries and in many different voices, crafting messages that resonate with target consumers and stakeholders alike. Sought after by those who appreciate real collaboration and true consideration of context and nuance, she’s thrilled to work alongside amazing creative partners like Verónica.
Ready to work together?
“The sincere investment Paper Robot makes in each project, no matter the task, is as if they are creating something for their own organization.”
A.J. Board, Co-Founder and Managing Partner at The Tenant Agency